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Time Sculpture
''Time Sculpture'' is a British television and cinema advertisement launched in 2008 to promote Toshiba's high-definition television upscaling technology in the United Kingdom. The piece, which comprised a series of short sequences of movements composited into a single sixty-second continuous loop, is the first in the "Projects" line of commercials, created by advertising agency Grey London with the intention of breaking a world record with each successive element. ''Time Sculpture'' holds the Guinness World Record for the greatest number of moving image cameras in a composite shot.
Production of ''Time Sculpture'' was handled by London-based production company Hungry Man, and was directed by Mitch Stratten. Post-production was handled by The Mill. It premiered on British television on 10 November 2008. ''Time Sculpture'' was moderately successful, garnering several awards from the advertising and television industries, including a Clio Award and a London International Award. The next advertisement in the "Projects" series, ''Space Chair'', followed in 2009, and broke the world record for the highest television commercial shot in high-definition.
==Sequence==
''Time Sculpture'' opens in an undecorated art studio. On the floor is a skateboard and a chair. A man and a woman walk into frame from left and right, respectively. The man begins doing push-ups while the woman, holding a set of black cards, walks to the centre and spins around. The film begins reversing and playing over and over, as other actors begin walking into frame, each interacting with a prop. A pair of men bounce balls off of the floor, then walk away, leaving the balls bouncing in their absence. Another begins waving a red flag under one of the balls, as a pair of others throw cans of paint onto the floor. The actions of each of the actors remaining on screen begin to loop. The camera starts tracking in a circle around the looping actors as the music ("Air War" by Crystal Castles) rises. The woman at the centre throws her cards up and out, and a man throws his hat into the air. Both begin looping again, as other actors begin interacting with the skateboard and chair. The "flag" and "skateboard" men each pick up one of the dropped balls as a voiceover begins, which states: "When what we watch constantly redefines itself, shouldn't how we watch it do the same?" The piece closes with the Toshiba logo, a motto ("Leading Innovation") and a link to the company's upscaling website.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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